Pay-Per-Click Management


When your firm needs pay-per-click (PPC) management, it is because you understand the complexity of running a PPC ad campaign and you are aware of the dangers of running your campaign in-house. A great deal of money can be wasted on an improperly run PPC campaign. If you do not have an in-house PPC expert, then you definitely need to hire a firm to do that for you. The Internet has undergone a great deal of evolution, particularly in the area of advertising. For the inexperienced PPC manager, a campaign can incur great losses through ineffective use of your advertising budget. The Web and I has experts who can analyze and maintain your campaign to ensure that you have a great return on investment.

During our time in business we have heard many stories of people who have blown a great deal of money trying to manage their own PPC advertising campaigns. The Web and I itself has been one of those companies. Through time and effort and hard experience, as well as from other companies, we have compared technologies and techniques, and we have found out what works and doesn’t work in practice.

The things we have learned through our experiences is that there are several vital areas to focus on to give you a well-run campaign.

  • Making a targeted campaign with a realistic budget using the most efficient keywords for getting the right people to click on your ads.

  • Through the development of the right landing pages, maintain a high quality score that fits your ad group.

  • Creating engaging ad copy that is targeted and has a call to action for the consumer.

  • Tracking and adjusting the bids using both manual and automated techniques to ensure ad delivery at the desired rate.

  • Daily monitoring of your campaign for quality control purposes.

  • Providing through analysis of the performance of your campaign.

The management of pay-per-click advertising has come a long way, and our management process is one of the most sophisticated programs in the industry. The Web and I is prepared to take on campaigns from $500 to over $200,000 per month in online PPC marketing. Nobody can guarantee that you won’t experience some click fraud, but proper monitoring by our hands-on team will minimize losses due to false clicks by competitors and others. Our pay-per-click management program will ensure that you have great conversion rates and all in all you will have a greatly improved return on investment. Experience the Web and I difference and see what we can do for you. For a free consultation call us today at 646-853-0573

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