Google’s Panda Update and What it Means for Your Website


This year, search giant Google updated their search engine with a series of updates collectively known as Panda, named after the nickname of an engineer who came up with the methodology for implementing the changes. Panda is an effort by Google to give a higher search engine ranking to sites that regularly produce quality content, and to penalize sites that are, “Content Farms”, duplicating content on their own site or from other Websites. Google has also tried to scan for quality content, looking for errors in spelling, grammar, and usage. Google has also penalized sites for bad internal links.

What does this mean for your website? If you have a small business website that has ranked well in the past that you do not continually write new content for, you might have seen a significant drop in traffic for this year. Quality new content that will reflect the keywords of your site and will be of interest to your clients and potential clients can change that.

What we can do is to offer you quality, targeted content that reflects the needs and interests of your clients. We are prepared to write on just about any topic, and we will take the time to research and write quality articles that reflect well on your business.

What will this mean for Google? Google will give your site additional content credit, and your search engine placement will improve. Content is the best way to improve search engine placement, especially after the Panda Updates. So call us at 646-853-0573 and get started now!

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