Microsoft has been courting businesses both large and small with their cloud offering Office 365. Their latest big new customers who have made the switch are JetBlue, Patagonia, and the American Heart Association. Each of these new customers are very different, but they all need to increase collaboration, communication, and teamwork within their organizations. Each also recognized the potential for increased reliability and efficiency along with decreased costs promised by th

Microsoft Office 365, the popular new cloud service which is revolutionizing business across the World, has four software products that serve to help people in business collaborate, communicate, store and share information: Exchange, Lync, SharePoint and Office. One of the most useful and important pieces of software in this suite is SharePoint, the highly customizable document storage and collaboration intranet portal. Of all of the four products offered with Microsoft Offic

When comparing cloud productivity services such as Google Apps, IBM Lotus Live, and Microsoft Office 365, most companies do not realize that only Office 365 complies with leading information security and privacy standards. As part of their commitment to customers, Microsoft is certified for ISO 9000 and the Health Insurance Portability and Accountability Act (HIPAA). Microsoft also has implemented a site called the Office 365 Trust Center. This site has comprehensive informat

One of the most important things we do with our Reputation Management Campaigns is our brand review management. At the Web and I, we make sure to stay ahead of the curve. We know that continual monitoring of brand reviews keeps us alert and provides us with the ability to properly react. This vigilant way of doing business has been at the root of our success. Customers and critics are always reviewing our customers’ brands, and these reviews, whether good or bad, need to be r

Are you aware of what customers are saying about your brand? Your customers are! The management of your brand’s reputation is starting to become one of the most important parts of running a business. With an increasingly connected world, consumers are doing their homework, and they are also offering feedback in more places like Epinions.com, Yelp, YP.com, Ripoff Report, social networks, and niche sites specific to many different industries. People are more likely to post comm

The best way to supplement traditional search engine optimization (SEO) is with paid advertising. Not only are search engines like Google a great place for advertising, but some of the more popular social networks offer their own advertising programs. The professionals at the Web and I can help you with your campaigns. Advertising involves strategy, and it is never a good idea to put all your eggs in one basket. That is why in addition to search advertising such as Google pay

When we launch a social media campaign for your business, it is not the end of the process: your campaign requires monitoring, which can either be done by your firm in-house, or the Web and I can manage the monitoring of your social media campaign ourselves. We are well aware and prepared to help you stay ahead of the curve when it comes to social media, because we are very experienced and always learning more. The Web and I has developed a five stage plan to follow-up with s

Visibility in your target market is a goal that every business shares, and effective public relations campaigns are a great way to gain that visibility while also increasing website visits, sales leads, and driving more sales. More cost-effective than television and newspaper advertisements, public relations are getting results for businesses just like yours every day. The role that public relations can play for your business in a competitive market is vital. The Web and I ha

The landing page design professionals at the Web and I are ready to provide you with results in the form of great conversion rates for your pay-per-click advertising campaign. To make sure you have the best possible landing page to make the most return on investment, we test two landing pages side-by-side for results in a process known as A/B Testing. We do our best to match the content of your potential customers to the search terms they are using. Landing pages which are no

Pay-per-click ads, by default, show around the World, but local businesses need to use their PPC campaigns to target local markets. The Web and I can help to differentiate your campaign for successful local advertising campaigns. This allows our clients to focus on the core needs of their business while we handle the intricacies of their PPC campaigns. Using experienced PPC management experts like the professionals at the Web and I guarantees you a good return on investment.